Communications Persuasive theory Essay Example | Topics and Well Written Essays - 500 words

Communications Persuasive theory - Essay Example This I learned after believing a beer advert that portrayed that taking the beer could make one think better and refresh one’s mind. The messages that really persuaded me to indulge into taking the beer ran like â€Å"drink the beer for better mental refreshment and enhancement.† In most cases, we experience value, belief and lifestyle change as a result of persuasion that is presented through such media adverts, as I was persuaded to believe this message in the advert. An attitude is a precursor of behavior; the manner in which the message was decoded and evaluated made me to develop a liking to this message and was eager to try to benefit from alleged mind refreshment, notwithstanding that I was still an intermediate student. This perceived benefit made me to have a weak control on my behavior, and within no time I was ready to experience the new feeling that I was persuaded to try by the advert. Goldsmith (2000) elaborates that advice messages are potentially threatening to the public or an individual, and may in fact threaten the recipient’s positive face. As I went head to try the effectiveness of this message, I in fact discovered that the advert was distorted and wrong, as I was seriously affected by the beer to an extent that in the following two days, I could hardly walk out of my room. Ego involvement dictates that the more one is motivated in an issue, the more likely that their attitudes will predict behavior. My strong motivation to trying the advert message led me to excessive drinking resulting to the serious repercussions that I faced later on. The theory of planned behavior explains that the behavior al intention is the determinant of the future behavior, with the intention being influenced by independent constructs, which are; the attitude, perceived behavior control and the subjective norm (Jones, Sinclair & Rhodes 2004). The