Thursday, August 27, 2020

Japan vs. US economy essays

Japan versus US economy expositions The main role of the monetary movement is to profit customer while augmenting riches creation; while the dispersion of that riches is of optional significance. 1. U.S economy is moving toward Neoclassical model in which people are accepted to expand their own private intrigue, and business undertaking are required to boost benefits which bring about an amazing proconsumption predisposition and heartlessness toward the social government assistance effect of monetary exercises. - showcase are serious and rivalry ought to be advanced through antitrust and different strategies. - practically any financial action is allowed - economy is available to the outside world 2. US economy likewise considered as an arrangement of administrative free enterprise. The economy was changed from a restrictive free enterprise to one overwhelmed by huge oligopolistic organizations. 1. Authority over the economy is estranged among the official, authoritative and legal parts of the central government and between the national government and the fifty states for instance the duty of money related framework is shared by the Treasury, the central bank and a few other ground-breaking and free administrative organizations which unequivocally influenced by activities of the administrative and legal parts of the legislature. Also, the fifty states challenge the authority of the government over monetary approach and actualize significant strategies of their own. 2. Another impact of the American state in the economy is the pressure among private and open division. Not exclusively does the ill-disposed connection between gov. also, business in the US make participation troublesome, however their common doubts are reflected in American governmental issues. While political preservationist dismiss any solid job for the state in the economy, political dissidents are frightful that personal business intrigue will catch government program so as to plume their own home, which thus will create po ... <!

Saturday, August 22, 2020

How to Be Good at Writing Essays

How to Be Good at Writing EssaysA good set of techniques is needed to be able to write a very good essay. The most important thing in writing an essay is to make sure that you write each of the sections well. You need to know how to structure an essay as you have to consider what the reader should get from the essay.When you know how to structure your writing, you will be able to focus on your final product. If you focus on what you want the reader to get from your essay, you will be able to write an essay with an original approach. If you are unsure about what to write, you can follow this template.The first section that you need to read is the introduction paragraph. This paragraph is usually about two or three sentences long and it should highlight the benefits and the experience of the author. You need to ensure that you make your introduction as convincing as possible in order to make the reader want to read the rest of the essay.The next paragraph is called the body of the intr oduction paragraph. In this paragraph, you need to provide a reason why the person should read your essay. You need to make sure that you present the benefits and the experience of the writer in a clear manner. Remember that the goal is to sell the person on why they should read your essay.Then, you need to continue the body of the introduction paragraph by explaining how your essay will be different from other essays. You need to consider what the person's strengths and weaknesses are when you are discussing different ideas in the essay.Finally, you need to describe what your body will do for the reader in a way that the reader will not feel bored. You need to make sure that you give an overview of the material in the essay and then you need to get into a more detailed explanation.The last section of a good essay is the conclusion. In this paragraph, you need to discuss what the other sections of the essay are going to be doing for the reader. You need to make sure that you give an overview of the whole essay.After writing your essay, you need to format it properly so that you will be able to read it with ease. You need to understand that the style of the essay is very important and you need to get into a creative and interesting way to format your essay so that you will be able to tell the story better.

Friday, August 21, 2020

How to Write an Essay on the Lemonade Stand

How to Write an Essay on the Lemonade StandWhy is it so hard to write an essay on the lemonade stand? It's not just the subject of the stand that makes it difficult, but writing the essay on your own might actually be more difficult than the stand! Try doing a great job in your first attempt and you will discover how easy it can be the second time around. The best part about the second try is you will be much more confident about your ability to be a great essay writer.The reason why it is so hard to write an essay on the stand is because the stand is personal. The question at hand is what was going through the mind of Thomas Jefferson as he made his choice to purchase this stand. Of course we all know about the complicated situation that went along with that choice. But what if someone asked you why he chose that stand over others he could have purchased? Not only would you have to be very descriptive but you would also have to be very descriptive about the personal implications.Wha t did he think about? Why did he choose it? What did he like and what did he not like?After you have developed a good start to the essay on the stand, you should then ask yourself about how you want to go about writing your essay. Do you want to go to the next level and get into the mind of Thomas Jefferson, or is this essay simply about his first lemonade stand?The essays available for free are often very short and tend to be incomplete. If you want to get a complete essay with lots of details and fillers, you will want to consider obtaining some essay samples. There are a number of sites that offer essays for you to download and practice.If you want to use essay samples you can do it for free. Many of the sites that offer essay samples also offer other types of essay writing samples. You can find them in other subjects too such as college, sports, sports medicine, etc. No matter what you are looking for you can always find the resources you need on the internet.You should also be careful to look at the fine print when it comes to using essay samples. Because many of the essay samples that you can download are also offered by sites that charge a fee for their services, it is important to make sure that you are getting the most for your money. Many of the sites that are offering essay samples will tell you that they are free to use and yet charge you a small fee to obtain the samples.Essay samples should not be confused with free essay samples. These are used by many people to gain extra information from for use in their own work. Many of the sites that offer these will also provide the option of paying for their services in the form of either a small amount or a monthly fee.

Monday, May 25, 2020

The Essential Role Of Stereotype In Propaganda Essay

The Essential Role Of Stereotype In Propaganda People encounter propaganda and stereotypes in their daily lifestyle from social interaction with peers to family and the media. Propaganda and stereotype are correlative; however their conceptual fundaments are different. Propaganda is a systematic manipulation of public opinion that is consciously disseminated to promote a doctrine or cause. Contemporary propaganda deliberately attempts to alter peoples’ opinion and influence human behaviour through common broadcasters such as â€Å"politicians, advertisers, journalists, and radio personalities† (Delwiche 2002). Stereotype is defined as â€Å"a conventional, formulaic and over simplified conception, opinion or image† (Dictionary.com 2004). These†¦show more content†¦Propaganda technique will be succussfully implemented if the dogma is deliberate and targeted to a group with an intention or purpose on mind. Ethnic stereotypes are portrayed differently by society because it consists of negative and positive connotations. An individual with a Middle East ethnicity is stereotyped as an Arab, regardless of the different countries within the region, which contains diverse cultures, beliefs and extensive religions. Some of the generalizations of this ethnic group comprise of Arabs inheriting wealth from a natural resource: oil, being a fundamentalist, and criminals. This reflects an example of oversimplification because â€Å"favourable generalities are used to provide simple answers to complex social, political, economic, or military problems† (Disinfopedia 2004). However, the media broadcasts propaganda by primarily associating Arabs with violence, which defames their identity. America’s president, Bush, strategically campaigned in â€Å"a television advertisement [showing] the face of a young Middle Eastern† (Krupa 2004) The advertisements depicts the generalization th at all middle eastern men are threats to America. The negative stereotype of Arabs correlates with propaganda, because the advertisement implemented in the campaign was a tactic of mass persuasion, intended to sway the opinion of American viewers, regarding the threats that Arabs imposed on the welfare of American citizens. Bush’sShow MoreRelatedMovie Analysis : The World Apart 1739 Words   |  7 Pagesemotional and physical characters. Men usually play the role of the hero, and usually following a journey to success. Men sometimes were defined by what the females lacked, and women were tied to their male lover. As time passed, women’s images remained the same as the gender gap grew. Women’s roles have always been tied to the male counterparts relationship. There is a myriad of examples of how the director or author shape the narrative by using stereotypes, but this will focus on a short story A World ApartRead MoreStereotyping986 Words   |  4 Pagestodays society people are stereotyped in different many ways. In today’s society, there are stereotypes for almost any groups that individuals belong to. At some point in any person’s life, they would have experienced stereotyping. For instance, it is often said that all African Americans are good at basketball, males are more aggressive than females, Lawyers are deceitful, and the list goes on. Stereotypes are so wide spread and used so often that they seem to be a natural behaviour for human beingsRead MoreThe Resistance Workers Of France1508 Words   |  7 Pages For the Resistance workers of France, gender had a defining impact on the roles and jobs open to women where they were both utilized and supported. They played a key role in the Resistance of Vichy France from a scattering of leadership roles, to support roles, to secretarial and liaison work. These women were galvanized and motivated for different reasons: for the political, to moral, to patriotic or for the desire to do something. Even women beyond the network of the official groups of ResistanceRead MoreStereotyping: A Phenomenon That Is Instigated Or Perpetually Within Us?1541 Words   |  7 Pageshappened here was that a stereotype was formed based on mere appearance. Although many people believe that stereotypes exist because they are grounded in truth, the fact that they are not set in stone and have the capacity to evolve, falsify this claim; the idea of stereotypes began with mere observations configured by the society based on logical fallacies and the most prominent reason behind their existence is their exploitation by the media through extensive use of propaganda. When something isRead MoreHow Media Uses Different Methods Manipulate The Public And The Influence It Has On Society1411 Words   |  6 Pagesand the influence it has on society and how it shapes public opinion, alongside public opinion in democracy now. I will also be discussing theories in which people don’t believe the media moulds the public’s opinions. The media industry is very essential but on the other hand the public opinion is indispensable, without the public opinion there is no media. The media becomes an influential determinant of public opinion, and sometimes it has the power to change public sentiments in terms of controversialRead MoreSociology- Role of Media Essay2016 Words   |  9 PagesRole of The Media By Tess Bugbee Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society’s most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagersRead More War Without Mercy by Dower Essay1624 Words   |  7 Pagesyears of the conflict combined. Dower does not reach this disturbing conclusion lightly. He combed through loads of propaganda films, news articles, military documents, and cartoons. Though his case is strong, Dower reduces other factors, such as the prolonged negotiations between the West and the Japanese. During World War II, with the alliance of Germany and Italy made a propaganda campaign of obvious anti-white racism somewhat unreasonable. Furthermore, Japans history of rapid and often passionateRead MoreThe History Of Police And African Americans Essay1434 Words   |  6 PagesAmericans laid down the foundation for a stereotype that would criminalize them for decades to come. Many of the stereotypes used against African Americans come from a racist and false stand point, a lot of these stereotypes are used to turn people against Africans Americans. Throughout the history of film, the racist African American character has been used in an effort to dehumanize and lower the status of African Americans. The history of film is essential to properly and fully understand the historyRead MoreThe Latino : Hard Work Essay1470 Words   |  6 Pagesto clean facilities, housing, food, and wages not met in their native country. This lucrative experiment was not immune to the era of propaganda. The mass media’s involvement in the war was crucial in maintaining coherence amongst the nation. The first media portrayal of enforcing the hard work ethic upon undocumented immigrants can be seen as the form of a propaganda poster in where the illustration of two hands holding a hat can be seen and one while one hand holds a Mexican â€Å"sombrero† the otherRead MoreFeminist Medi The Second Woman s Perseverance Essay1203 Words   |  5 PagesFeminism in Media Historically women have been portrayed as the weaker sex and placed in roles that paints the picture of childlike characters that usually fall into one of two archetypes the first is a serene, nurturing, ‘perfect’, submissive girl, the second is a bitter, conniving, career/power motivated woman. Each archetype shown with flaws that are not necessarily flaws; their standardized personalities being portrayed as faults the second woman’s perseverance is shown as a childlike petulence

Friday, May 15, 2020

The Situation of Filipino Children and Young People

The Situation of Filipino Children and Young People Almost half of the population in the Philippines are children. With a fast population growth a year, the government has a difficult task in providing children with enough resources to ensure their rights. For many adults and children, a 15-year-old who bears a child willingly or unwillingly ceases to be a girl-child but a young mother. An 11-year-old who takes on the task of tilling the ï ¬ elds ceases to be a boy but a labouring farmhand. A 16-year-old who spends most of his time at a wage-factory ceases to be a young adolescent but a breadwinner. A 9-year-old girl made to peddle her body on the streets becomes a commodity. An 8-year-old boy on the street stealing someone’s money for food†¦show more content†¦Children are products of their environments. Their situation mirrors the realities of their families, community and society. While the Filipino family puts much premium on the welfare of its children, families are increasingly breaking down in the midst of the struggle for survival. In the process, children are inadvertently sacrificed. The paragraphs on the next pages are studies of the situation of Filipino children and young people. Poverty and Luck of Education If you have an education, you won’t go hungry and you live with comforts of a house. You are living a good life. There is Michelle 16 year olds. She lives in Payatas. Life is hard in a garbage town. At such young age children collect and sell garbage. Despite the danger they are forced to work. Many have had accidents and died. When typhoon Ketsana came, her house was destroyed. Her mom lost her job. With no house and no money for food, Michelle and her siblings could not go to school anymore. Twelve-year-old Marian is one of the millions of Filipino children whose education has taken a backseat due to poverty. The fifth of eight children, she fled her home when she was 10 because she said her jobless parents hurt her. Marian is supposed to be in the sixth grade this year, but she’s currently enrolled as a Grade 1 pupil, learning basic language lessons and math skills in a public elementary school in Cainta, Rizal. A certain â€Å"Ate Rowena took her in and convinced her to go back toShow MoreRelatedRice by Manuel Arguilla1525 Words   |  7 Pagesby Manuel Arguilla Formalistic Approach The story â€Å"Rice† is a narrative story describing the situation of rice farmers and their family in Hacienda Consuelo. It was when the social condition is only on the side of those in the higher class. At the beginning of the story you can actually feel the dark or unpleasant feeling the characters is experiencing. Mang Pablo, the main character has three children – two of them are boys and a little girl named Isabel. He is a thin dark man. Thin because ofRead MoreThe Filippino Street Children767 Words   |  3 PagesFilippino Street Children: A Constructivist and Behavioral Analysis Introduction: Right now there are millions of children all over the world running around playing games of tag, engrossing themselves in intense video games, or using their time to bury their noses in a book. Very few of these children, and their parents for that matter, realize just how privileged they are to live in communities here these activities are available and acceptable. In some areas of the world the children live amongstRead MoreGlobalization : A Journey Through Globalisation Essay1246 Words   |  5 Pageslived experience of global processes. Introduction Globalisation refers to finance, migration and trade (Huwart and Verdier 2013). Economic globalisation is a strand of globalisation that is controversial, especially in the recent global economic situation. It is difficult to define globalisation because different disciplines use differing measures to study globalisation, for example ‘economic interdependence, technological change, cultural homogenisation or the growing importance of global institutions’Read MoreThe Philippine Culture Of Hercules, California1282 Words   |  6 Pagesentire town is predominantly Filipino. The culture is rich in heritage and tradition as will be expressed throughout the remainder of this essay. During my visit to Hercules, California I stayed with Loretta and Nopracio Malanzo. Loretta is a real estate and her husband Nopracio is a retired coast guard chef. The Malanzo’s are very true to their traditions and their culture consists of more than just lupia and panzit. Their family is extremely close, their children and grandchildren mean the worldRead MoreChild Rearing Practice Among Filipino Family by Zaira de Leon1107 Words   |  5 PagesMED- I CHILD REARING PRACTICE AMONG FILIPINO FAMILY SUBMITTED BY: ZAIRA NINA T. DE LEON MEDICINE- I Child rearing practices vary from culture to culture, influenced by a myriad of factors that include environment, education, income, family structure, religion and many others. Trends in childrearing differ even among people of the same culture in different economic and environmental situations. Thus, childrearing in urban and rural areas inRead MoreThe Issue Of Abortion On The Philippines Essay1620 Words   |  7 Pageslack of knowledge is caused by the poor excuse of sexual education in the Philippines. According to a study by the National Demographic and Health in the Philippines, one in ten young Filipino women between the ages of 15 and 19 were either mothers or pregnant (Recide, 2014) Due to the religious influence on the people of the Philippines, their opinions on abortion lean toward pro-life despite the advantages that abortion brings. In the documentary â€Å"Backstreet Abortions in the Philippines: YearRead MoreWhat Is an Educated Filipino1418 Words   |  6 P agesSummary: What is an educated Filipino? -Francisco Benitez- What is an educated Filipino and what qualities should distinguish him today? The conception of education and of what an educated man is varies in response to fundamental changes in the details and aims of society. In our country and during this transitional stage in our national life, what are the qualities which an educated man should possess? Great changes have taken place in the nature of our social life during the last forty yearsRead MoreThe Little Brown Brothers Of The United States986 Words   |  4 Pagescould mean many things to different people. For instance, some people classify nation as the title that is placed on those that group themselves in this imagined community forged under patriotism. However, other groups of people like Filipinos have a complicated notion of nation. For those Filipinos that came to the United States, they do not know where â€Å"home† or â€Å"nation† is. To give a bit of background on the complicated understanding of nation for Filipinos it all comes down to their once politicalRead MoreThe United States And The Philippines1000 Words   |  4 Pagesin the field, that the Filipino police force is to scared to intervene with the deals themselves. It is said that some police officers are involved in the deals as well. They take bribes in exchange for looking the other wa y, and allowing drug traffic to continue unimpeded. The police will simply wait for the deal to finish, and for the bloodshed to come to a temporary halt, before determining if it is safe enough to make an arrest. If a policeman feels the current situation is too dangerous, he willRead MoreIntergenerational Cultural Dissonance2449 Words   |  10 PagesEveryone remembers fighting with their parents at some point in their life, whether as a young child who wants a toy or as a teenager who isn’t allowed to go out. It’s normal to want to challenge authority when growing up, because it helps young people to make their own decisions and become individuals. Teenagers rely on few close friends and the last people expected to be confidants are their parents. As a Filipino-American and a child of immigrant parents, the consequences of my rebellion are much

Wednesday, May 6, 2020

Symptoms of Post Traumatic Stress Disorder Essay - 821 Words

The body has a natural response to immanent danger approaching. Often it undergoes a â€Å"flight-or-fight†, a physiological response to a harmful event or threat of survival. However, this reaction to danger can be damaged or altered due to Post-traumatic stress disorder (PTSD). PTSD usually occurs after a terrifying event that involves physical harm, or the threat of it. Instead of the body having a natural response to danger, this â€Å"flight-or-fight† reaction could occur at any given, uncontrollable moment. Traumatic events including rape, child abuse, natural disasters, and car accidents are one of the many things that can trigger PTSD. PTSD was originally brought to attention when war-veterans were experiencing these symptoms. One veteran†¦show more content†¦As mentioned before, one suffering from a recent traumatic event can have a higher probability of obtaining PTSD, although it is not very likely to obtain it at all. Before being diagnosed with PTS D, there are a few symptoms to consider as well. PTSD can lead to a handful of symptoms. These symptoms categorize under, re-experiencing symptoms, avoidance symptoms, and hyper-arousal symptoms. Re-experiencing symptoms occur from things that remind a person of the traumatic event that happened and will affect one’s daily routine. These symptoms include flashbacks, bad dreams, and frightening thoughts. By having these symptoms occur, one would try to avoid performing daily routines if it reminds them of the traumatic event. Avoidance symptoms affect one’s personal routine. One would avoid everything that would remind them of the scenario that occurred. These symptoms include, guild, depression, worry, staying away from anything that reminds them of the event, difficulty remembering the traumatic event, and incapable of experiencing emotions. Lastly, hyper-arousal symptoms involve being easily scared, feeling tense, or insomnia. This last symptom is very common for mos t traumatic events, however it must be constant for at least a month to be an indicator for PTSD. Children and teenagers express symptoms differently than adults, however it can be just as severe. PTSD symptoms in children involve bedwetting, the inability to talk anymore, unusualShow MoreRelatedSymptoms And Treatments Of Post Traumatic Stress Disorder2995 Words   |  12 PagesAdam Baggs Mrs. Guzzo ENG3UI Monday, October 20, 2014 CAUSES, SYMPTOMS, AND TREATMENTS OF POST TRAUMATIC STRESS DISORDER IN RELATION TO HOLDEN CAUFIELD INTRODUCTION Post Traumatic Stress Disorder can affect any person who experiences a traumatic event throughout their life. Experiencing death at a young age and lack of parental support through a hard time can lead a young adult to develop Post Traumatic Stress Disorder (P.T.S.D.). In the novel, The Catcher in the Rye, by J.D. Salinger, When Holden’sRead MorePost-Traumatic Stress Disorder: Causes Symptoms and Effects Essay1382 Words   |  6 Pagesor suffered from a Traumatic Brain Injury during Operation Iraqi Freedom or Operation Enduring Freedom. What this number does not include are the 39,365 cases of Post-Traumatic Stress Disorder (more commonly known as PTSD). (Department 2009) Although we usually think of war injuries as being physical, one of the most common war injuries is Post-Traumatic Stress Disorder, and the effects can be devastating to a redeploying soldier who has come in contact with severely traumatic experiences. PTSDRead MoreSymptoms And Symptoms Of Post Traumatic Stress Disorder Essay1450 Words   |  6 Pagesexperiencing symptoms of PTSD usually start experiencing them, within 3 months of the traumatic incident (National Institute of Mental Health, 2016). If an individual is experiencing symptoms, they must last for more than a month and be severe enough to interfere with the individual’s everyday life for a physician to diagnosis the condition as PTSD (National Institute of Mental Health, 2016). There has been success with patients recovering from the condition within 6 months of the traumatic event, whileRead MoreSymptoms Of Post Traumatic Stress Disorder1740 Words   |  7 PagesAcross the nation there are children, both male and female, who suffer from symptoms of Post Traumatic Stress Disorder (PTSD) each day. These children are victims of a variety of trauma, such as â€Å"natural disasters, war, sexual abuse, witnessing violent behavior on another person, serious life-thr eatening illness, and community violence† (Sauter Franklin, 1998). For years, â€Å"studies have been done to understand the relationship [of] the prevalence of PTSD in children who experience trauma† (SauterRead MoreSymptoms Of Post Traumatic Stress Disorder843 Words   |  4 PagesThe client is showing symptoms of Post-Traumatic Stress Disorder, PTSD. Under the DSM-V the diagnostic code follows 309.81 (F43.10) and finds the criteria by clinically significant distress or impairment in social and/or occupational dysfunction for a period of at least one month and symptoms are not due to medical condition, medication or drugs and alcohol. PTSD symptoms include nightmares, flashbacks, sleep disturbance, mood disorders, suicidal ideation, avoidance, and hyper-arousal in responseRead MoreSymptoms And Symptoms Of Post Traumatic Stress Disorder1103 Words   |  5 PagesPOST-TRAUMATIC STRESS DISORDER ADDAE Y. ATTAKORAH PRAIRIE STATE COLLEGE PSYCHOLOGY 101 5/3/16 INTRODUCTION Many of the war veterans who came home from the Vietnam War came home with PTSD or Post-Traumatic Stress Disorder which is a mental health condition that is triggered by a terrifying event- either through experiencing it or witnessing it. Although it happens most to those who serve in the military, it can happen to anyone who goes either goes through or witnesses a traumatic eventRead MoreSymptoms And Symptoms Of Post Traumatic Stress Disorder2753 Words   |  12 Pagesexperience PTSD. Post Traumatic Stress Disorder can last for many years, though some recover after 6-12 months. (Anxiety, n.p.) Like panic disorders, a person with PTSD may look to alcohol to cope with their feelings. Those with PTSD may have another type of anxiety and depression may also accompany the symptoms of the anxiety disorder. Do you ever feel self-conscious in situations with a lot of people? Do you get nervous thinking about standing in front of people and what they will think of youRead MorePost-traumatic Stress Disorder: Symptoms and Treatment1612 Words   |  7 Pagesï » ¿Post-Traumatic Stress Disorder Statement of Thesis Post-traumatic stress disorder is a serious condition and one that is challenging in terms of identifying the disorder and effectively coping with this disorder. Introduction Post-traumatic stress disorder (PTSD) is a disorder that the individual develops following a terrifying ordeal that involved physical harm or the threat of physical harm. The person who develops PTSD may have been the one who was harmed, the harm may have happened toRead MoreSymptoms And Treatment Of Post Traumatic Stress Disorder1033 Words   |  5 Pagesdepressive disorder that I chose for my final paper is Post-Traumatic Stress Disorder, or more commonly known as PSTD. This is a very complex disorder and effects men, women, and children alike. Most people associate PSTD with servicemen or women returning from defending our country. However, statistics show these people do experience PTSD, they are not the only people this disorder effects. Post-Traumatic Stress Disorder is a reaction a person has after experiencing or witnessing a traumatic, lifeRead MoreSymptoms And Treatment Of Post Traumatic Stress Disorder1189 Words   |  5 Pagesbattle fatigue, Post Traumatic Stress Diso rder has been around since the history of stressful events themselves. First discovered in the 1600’s as nostalgia, it was usually left untreated as it was seen as a sign of weakness in men. In the early years of diagnosis’s, PTSD was most commonly present in soldiers due to their always present high stress situations. PTSD is a mental illness caused by traumatizing events or series of events. As defined by healthline.com, a traumatic event is â€Å"an incident

Tuesday, May 5, 2020

Intersectionality in International Airline Cultures †Free Samples

Question: Discuss about the Intersectionality in International Airline Cultures. Answer: Introduction: British Airways PLC is the company which is established in 1974 under the British Overseas Airways Corporation, BEA and the related organizations. This company is privatized in the year 1987. They have their major subsidiaries which include the BA City Flyer which provides services in the UK and continental Europe and Open Skies which have the service from Paris and New York City. It is all started from the year 1924 where the four companies were collaborated together to develop Imperial Airways Ltd (Abratt, Russell, and Michela Mingione 129-139) which is considered as one of the pioneers of the international travel routes. It is also seen that three other airlines has developed in 1936 and it is integrated to develop BA for handling the domestic and the northern European flights. In the year 1938 the government has decided to get collaborated with Imperial Airways and BA. This results in the development of BOAC and formed in 1939. BA in this current era is trying to focus and provide the services to each and every corners of the world. Firstly when it was started it has been serving only the premium customers or the regular airline customers. With the fierce completion to be taken place within the airline industry and the development of many low cost airline companies operating in UK as well in the global market, the company is trying to focus on the mainstream or the low cost customers who are not the elite customers. So there is a shift from one customer profile to another in this era of operations for BA to be taken place. Description of three quality dimensions of British Airways It is very much important that quality service is the basic and the most important priority which is taken into consideration in this airline industry. There is the need of providing an improved and high quality services to the customers so that they can compete with the low cost airlines developing their mark and penetrating quite quickly within the airline industry. So it is obvious that for the improved quality, the service quality needs t be measured at a constant basis. There are three dimensions on which the service quality will be measured. The three quality dimensions which are taken into account are proposed below Technical Quality- The technical quality is related with the technical functionalities and the operations of how BA has been focusing on making the technical side strong enough to provide high quality and effective services to the customers. BA is primarily focusing on the development and continuous up gradation of the CRM technology which they found it effective for their technical loopholes to be eliminated from the operations (He, Hong-Wei and John MT Balmer 72-90). BA is competing in this market with the other airline operators through rolling out the CRM. This CRM software is useful in supporting the marketing activities of BA in order to engage the customers more with BA and for making the operations to be improved. BA tries to run their commercial and marketing activities through one platform by which the decision making process for BA could be improved. Functional Quality-This is basically the way the service is provided it to the customers. The functional quality involves the services like the high satisfaction, investment to be made on the functional quality is basically for the organizations where the technical quality is quite same among the competitors. BA is currently providing the best customer experience with the implementation of the text and mobile services given on board for the business class customers. They have been conducting the programs like the Customer First in order to provide them the best experience and the satisfaction for the customers. BA has also been introducing their own featured films by which they could be able to provide top quality customer experience. With the featured films and their high presence in the social media, they can be able to get engaged or reconnected with the customers. Corporate Image-This is the dimension which is affecting the services given by any organizations. So this is the dimension which is required to measure. The corporate image of BA could be improved and sustained by providing innovative ads to reach out to the various customers and other people in the society (Karami, Azhdar 46-64). It is also seen that there is the development of the campaign TV ad which as featured in the social networking sites like in Facebook and it is also shown as the premiere on Channel 4. The sales funnel for British Airways is basically the marketing campaigns and the film they have launched in order to engage with their customers as well with their staffs. The launch of the campaigns in the social media helps in reengaging the customers and the development of the CRM technology is the basic sales funnel for BA (Cornelissen, Joep and Joep Cornelissen p. 36) Explain the main differences between low cost customers and the regular airline customers The differences between the low cost customers and the regular airline customers are depicted below Aspects Regular Airline Customers Low Cost Customers Service Quality The regular airline customers get top class service quality. The low cost customers do not get the best of the services Costs of Flights The regular airline customers have higher income level so they do not involve in negotiation. The low cost customers have to negotiate with the cost. Facilities The regular airline customers always get the best and wide range of facilities. The low cost customers need t be satisfied only with the basic facilities to be provided to them. Level of Comfort The level of comfort is good The level of comfort is bad. Ways of acquiring right customers for BA There are various ways by which BA has been acquiring the right customers for them. The acquiring of right customers indicates that knowing the right brand. So BA has taken a giant leap in knowing in depth and they also act on the information they get real time for them. They are using iPads as well the looking up the pictures of the passengers on Google Images. BA is also providing their staffs the devices for seeking the right customers. BA has been launched a system Know Me which provides the single view of every customer and their histories with the airline which is basically accessed by the on board staffs in flights as well in the airports (Biraghi, Silvia and Rossella Chiara Gambetti 260-283). BA also gathers all the different information of their customers through the effective use of website, call centers, emails, on board flights and from inside the airports. When it comes to the adoption of best practices I think that the CRM software and the innovation in technology in this current ear of competitiveness within the airline industry have been useful for customer relationship management. From the reviews of the customers observed, I would try to increase the security for the business class customers. I would also love to enhance the food and beverage services on boards and the cleanliness is an important factor in providing satisfaction to the customers. I will make the flights very much cleaned and well equipped so that I can be able to provide high quality customer satisfaction. From the reviews of the staffs observed, I would like to make the changes in the shifts of the staffs. The working culture is not so good and I would like to make the culture much more friendly and fun loving. References Mills, Albert J. "Man/Aging Subjectivity, Silencing Diversity: Organizational Imagery in the Airline Industry. The Case of British Airways?."Insights and Research on the Study of Gender and Intersectionality in International Airline Cultures. Emerald Publishing Limited, 2017. 367-392. Cornelissen, Joep, and Joep P. Cornelissen.Corporate communication: A guide to theory and practice. Sage, 2017. Tckhakaia, Ekaterina, Ignazio Cabras, and Sergio Assis Rodrigues. "Knowledge management in airline industry: Case study from the British airways."International Conference e-Society. 2015. Karami, Azhdar. 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